Small Business Enterprise Essay Example | Topics and Well Written Essays - 3000 words

Small Business Enterprise - Essay Example keeps the organisation tightly controlled by the family members and related investors without worry of missing payments to different lending institutions. Little Yang Sing does not have a broad menu or is the dà ©cor overly fashionable, it is more of a casual restaurant that provides quality Asian-inspired food to many different demographics. The business’ greatest strengths lie in marketing and human resources, especially in areas of recruitment and satisfying workers at the motivational level. This report discusses the strengths of the business’ marketing approach and how it has developed a better small business human resources system to gain better employees. The information gathered for this report came from secondary research and primary research in the form of a telephone interview conducted with a silent investor involved with the launch and operations of Little Yang Sing. It should be noted that Little Yang Sing has only six employees, including ownership that is active in the day-to-day operations of the company in order to save costs on payroll. There are 441,200 people in the Manchester region who are able to support the ongoing operations and profit expectations for the Little Yang Sing restaurant (tripatlas.com, 2009). However, in the warmer climate months, Manchester supports many world-renowned events and foods festivals which bring many different domestic and international customers into the Manchester area. This gives opportunities for Little Yang Sing to, literally, promote itself to millions of potential customers during the tourist season. Of the 441,200 people in the area, 81 percent are of white ethnicity, with only an additional nine percent being of Asian culture (statistics.gov.uk, 2009). This means that Little Yang Sing must consider how to market its rather limited menu to people who are not of Asian descent, therefore this small business must consider the demographic trends of the high white population in order to create marketing

Bench mark assessment Essay Example | Topics and Well Written Essays - 1000 words

Bench mark assessment - Essay Example The heritage assessment tool identifies other factors such as family relations, place of origin and religion. In this regard, the tool exposes key issues that affect health in unknown capacities. Applying health assessment tool is an intelligent measure that enables health experts identify silent factors that affect health. Effective health policies can be devised from the results of the heritage assessment tools. From the tool, experts have a chance to access data that can trace historical health issues in the family. The point implies that health professionals can interpret various issues from the data that is given by the families. The different types of information in the tool, for example, commitment to religion, gives a clue to the health experts on which health threats a family might suffer or be suffering (World Health Organization). In this regard, effective control measures can be designed to protect them and how practitioners approach their health related problems. As the assessment results show, the most common health traditions include eating ethnic foods, engaging in religious activities and engaging in ethnic activities. Health is considered a combination of spiritual, mind and body well-being. Thus, understanding these issues and their effect on the health is the first step in ensuring a healthy community (Hollins 2009). All the issues positively identify a diverse health situation in a population. The families exposed a unique preference to ethnic foods. The families explained that at ethnic food from their background is art of their meals. In this regard, it is imperative to evaluate the nature of the consumed foods to ascertain the suitability for sustaining good health. The two families, with Asian and Caribbean origins, showed a tight relationship and preference to continue consuming ethnic foods. The cultural considerations in diet are critical in determining